Hi, I’m Andrei Pop,

a brand identity designer based in Cluj-Napoca.

I help small business owners — especially in hospitality — clarify their message and turn it into a brand that feels real, consistent, and easy to recognize.

Most businesses don’t have a design problem.
They have a clarity problem.

That’s why my work starts before design:
understanding the business, the people behind it, and the experience they want to create.

Only after that comes identity.

I didn’t learn this just from books.

I grew up around restaurants, fast-food places, and small family businesses. I’ve seen what works, what fails, and how much the little details matter — from menu decisions to customer experience.

Later, I combined that with over 15 years of experience in graphic design, advertising, and a deep interest in marketing and human behavior.

Today, I work with business owners who care about more than just selling — people who value honesty, clarity, and the experience they create for their customers.

If you’re building something meaningful and want a brand that truly reflects it, feel free to reach out.

On a personal note, I enjoy simple things — cooking, a good glass of red wine, sugar free coffee.

And no, I still don’t like ketchup on pizza.