MINKA
Nordic Cabin Hideaway
Services:
Brand Identity design
Brand Strategy: Sabau Razvan
Brand identity: Andrei Pop
Context
Minka is a Nordic-style cabin retreat located in Poiana Micului, Bucovina, surrounded by dense spruce forests and overlooking a quiet valley at around 750 meters altitude. The project was envisioned as a peaceful hideaway where guests can disconnect from the rhythm of everyday life and reconnect with nature, simplicity, and slow living.
The visual identity needed to reflect both the natural surroundings and the calm, minimalist aesthetic typical of Nordic architecture.
Visual solution
The logo symbol draws inspiration from the surrounding spruce forest. The vertical line structure reflects the distinctive straight needles of spruce trees, abstracted into a simple geometric form.
The outer frame references the large glass surfaces typical of Nordic cabins, symbolizing the architectural idea of framing nature and bringing the outside landscape into the interior space.
Together, these elements create a minimal and balanced mark that reflects both the natural setting and the architectural character of the retreat.
Design Direction
The identity focuses on expressing the relationship between the cabin and its natural environment. The visual language follows a restrained, minimalist approach inspired by Scandinavian design, emphasizing clarity, balance, and a quiet sense of refinement.
The goal was to create a visual identity that feels calm, timeless, and closely connected to the landscape.
